6 Must-Know Crypto Social Media Marketing Trends in 2023

Social media platforms have come a long way since their inception, and they continue to evolve at a rapid pace. As we move into 2023, it’s essential to stay up-to-date with the latest trends in social media platforms to effectively promote your brand and engage with your target audience. In this article, we’ll explore the six major trends that we predict will dominate the crypto social media marketing in 2023.

Trend 1: Augmented Reality

Have you heard of augmented reality (AR)? It’s been a buzzword in tech circles for a while, and we’re predicting that it will become an essential feature for social media platforms in 2023. But what exactly is AR? Simply put, it’s a technology that allows users to interact with digital content in real-time. This creates immersive experiences that can really grab people’s attention and provide some amazing opportunities for brands to promote their products or services in a whole new way.

Imagine being able to virtually try on clothes or see how a piece of furniture would look in your home before you buy it. With AR, this is all possible. And as social media platforms start to incorporate AR filters and effects, we’re going to see even more creative uses of this technology in the coming years.

So if you’re a brand looking to make a splash on social media in 2023, it’s worth considering how you can incorporate AR into your marketing strategy. By creating engaging, interactive experiences that truly wow your audience, you can boost engagement and create a buzz around your brand that will help you stand out from the competition.

Trend 2: Short-Form Video

Short-form video content has taken the social media world by storm, and it’s not slowing down anytime soon. With the rise of platforms like TikTok and Instagram Reels, brands have a unique opportunity to create short, snappy videos that capture their audience’s attention and deliver their message in a matter of seconds.

In 2023, we believe that short-form video content will become an integral part of any successful social media marketing strategy. With users’ attention spans getting shorter and shorter, it’s essential to be able to deliver your message quickly and effectively. And that’s where short-form video comes in – it’s the perfect way to grab your audience’s attention and get your message across in a way that’s engaging and memorable.

Whether you’re showcasing a new product, sharing behind-the-scenes footage, or just trying to build brand awareness, short-form video is a powerful tool that should not be overlooked. So if you’re looking to stay ahead of the curve in 2023, it’s time to start thinking about how you can incorporate short-form video into your social media marketing strategy.

You may like: 5 Ways to Use Social Media for Web3 Startup Marketing

Trend 3: Social Commerce

cart, ecommerce, online-1956097.jpg

Social commerce has been a growing trend for some time, and in 2023, we predict it will reach new heights. With social commerce, brands can now sell their products directly through social media platforms, making it more convenient for consumers to make purchases without ever having to leave the app.

In the past, social media was primarily used to build brand awareness and drive traffic to external websites for purchases. But with the introduction of social commerce, brands can now sell their products directly within the platform. This not only simplifies the buying process for consumers, but it also provides brands with a new revenue stream.

We expect social commerce to become an even more significant revenue stream for brands in 2023. With consumers spending more time than ever on social media, it makes sense for brands to meet them where they are and offer a seamless shopping experience. From Instagram shops to Facebook Marketplace, social commerce is rapidly becoming an essential part of any successful social media marketing strategy.

So if you’re a brand looking to increase sales and expand your reach in 2023, social commerce is a trend you can’t afford to ignore. With the right strategy in place, you can leverage social media to drive sales and connect with your audience in a more meaningful way than ever before.

Trend 4: Private Messaging

Private messaging has become a popular mode of communication in recent years, and we believe it will only continue to grow in importance in 2023. Platforms like WhatsApp and Facebook Messenger provide brands with an excellent opportunity to connect with their customers on a more personal level, building stronger relationships and offering better customer service.

With private messaging, brands can create a more personalized experience for their customers, delivering relevant content and offers tailored to their interests and needs. This kind of one-on-one communication can help build trust and loyalty, and also provide a way to resolve customer service issues quickly and efficiently.

In 2023, we predict that private messaging will become even more important for brands. As more consumers look for a more personal and direct way to communicate with businesses, brands that embrace private messaging will be able to stay ahead of the competition. They can use private messaging to reach out to customers directly, answer questions, and provide support when needed.

Moreover, private messaging provides a more secure communication channel for sensitive information such as personal details and order information. Consumers are increasingly concerned about data privacy and security, and by offering private messaging as a communication channel, brands can provide an added layer of trust and security to their customers.

Overall, we believe that private messaging will be a crucial part of any successful social media marketing strategy in 2023. Brands that invest in building strong relationships with their customers through private messaging will be able to create a more loyal customer base and generate more revenue in the long run.

Trend 5: Influencer Marketing

letters, typography, alphabet-5608645.jpg

Influencer marketing has been a go-to strategy for brands to reach their target audience for quite some time now. With social media platforms constantly evolving, the possibilities for influencers to promote products and services are endless. In 2023, we anticipate that brands and influencers will partner up even more frequently, focusing on developing long-term relationships based on authenticity.

The power of influencer marketing lies in its ability to connect brands with their desired demographic through the voices and perspectives of social media influencers. By teaming up with an influencer whose values align with their own, a brand can tap into the influencer’s audience, resulting in higher engagement and brand recognition. In turn, influencers are likely to only collaborate with brands they genuinely believe in, ensuring the message comes across as authentic to their followers.

A significant trend we’ll likely see in 2023 is a heightened emphasis on authenticity. Consumers have become increasingly savvy to sponsored content and can easily identify disingenuous posts. To address this, brands will work with influencers to develop content that feels genuine and relatable to their audience. This could include more transparency about sponsored posts or focusing on creating content that resonates with an influencer’s audience.

Overall, influencer marketing will remain a popular and effective strategy for brands in 2023. With a focus on long-term partnerships and authenticity, brands and influencers will continue to connect with their target audiences in creative ways. As social media platforms evolve, new opportunities will arise, providing an even more significant avenue for collaboration between brands and influencers.

Trend 6: Niche Social Media Platforms

In recent years, the social media landscape has been dominated by major players like Facebook, Instagram, and Twitter. However, in 2023, we predict that smaller, niche platforms will gain popularity among users and brands alike. These platforms cater to specific interests or communities, creating an environment where users can connect with like-minded individuals and engage with content that speaks directly to them.

For brands, this presents an opportunity to target their audience more precisely and create content that resonates with their target demographic. By leveraging these niche platforms, brands can reach a highly engaged audience that is passionate about their specific interests, leading to more significant opportunities for engagement and conversions.

Some examples of niche platforms that are gaining popularity include Vero, a social network that prioritizes privacy and allows users to organize their contacts into different categories. Nextdoor, a hyper-local social networking app that connects people within a specific neighborhood or community. Fishbrain, a social network for fishing enthusiasts that provides tips, information, and a platform to share photos and stories related to the sport.

As these niche platforms continue to grow and attract users, brands should consider incorporating them into their social media marketing strategies. By doing so, they can tap into a highly engaged audience and create content that resonates with their target demographic.


Social media platforms continue to evolve at a rapid pace, and staying up-to-date with the latest trends is essential for any brand looking to succeed in 2023. From augmented reality to private messaging, short form video to social commerce, influencer marketing to niche platforms, the six trends we’ve discussed in this article offer valuable insights into the direction social media is headed in 2023. By incorporating these trends into their social media marketing strategies, brands can stay ahead of the curve and effectively engage with their target audience.

In conclusion, social media platforms are an essential component of any brand’s marketing strategy, and staying up-to-date with the latest trends is crucial for success. We hope this article has provided you with valuable insights into the trends that will dominate social media in 2023 and given you ideas for how to incorporate them into your marketing strategy. If you have any questions or would like to learn more about how to effectively use social media for your brand, please don’t hesitate to contact us.

Scroll to Top